
WHITER TEETH WITHOUT THE TRADE-OFFS.
4 ACTIVES.ONE INSTANT WHITER SMILE.
WHITER AFTERONE BRUSH.
AFTER 1 USE
Visible color correction. Yellow tones neutralized on contact.
AFTER 7 DAYS
Deeper stains starting to lift. Enamel beginning to remineralize.
AFTER 30 DAYS
Brighter smile across all teeth. Long-term whitening locked in.
Results vary based on starting stain level. Consistent daily use produces the most dramatic outcomes.
FASTER. GENTLER. CHEAPER
"Every whitening product I tried left me with sensitivity. So we built one that uses color theory and remineralization instead of bleach. The first time I saw the results, I knew this had to be the next WHYTE product."
BEFORE YOU BUY.
Color theory. Purple sits opposite yellow on the color wheel, so the pigment instantly cancels out yellow tones on your enamel for a brighter look the moment you rinse. The PAP+ in our formula goes a step further, it gently lifts deeper surface stains over time, so you get both instant brightening and real long-term results.
Yes. We built this without peroxide (the stuff that causes most sensitivity) and added hydroxyapatite, the same mineral your enamel is made of, to actively strengthen teeth while you brush. Stick to once a day and you’re protecting your enamel, not stripping it.
Immediately. The purple pigment neutralizes yellow on the first brush, so you’ll notice a brighter smile right after rinsing. For deeper, stain-lifting results from the PAP+, most people see a visible difference in 1–2 weeks of daily use.
t shouldn’t. Peroxide is the #1 cause of whitening sensitivity, and we left it out on purpose. Hydroxyapatite also helps remineralize enamel, which actually reduces sensitivity over time.
The powder won’t damage them, but keep in mind it only brightens natural enamel. Veneers, crowns, and bonding won’t change color. If you have braces, use it as normal, just brush thoroughly around the brackets.
Apply your normal toothpaste to a wet toothbrush, dip the bristles into the powder, brush for 2 minutes, and rinse. Once a day is plenty.
TRY ALL 3 FLAVORS.
DETOX. THEN WHITEN.